Here we are then, on the cusp of the sequel to one of the most influential Sci-Fi films of all time; Blade Runner. Casting about for opinion among friends and fans of the original, there’s a healthy dose of trepidation – fueled, in part, by a line of recent and questionable cinematic outings by Ridley Scott. There’s also a growing sense of anticipation and a pile of questions about how such an influential view of the ‘future’, now sits within a society regularly in receipt of robot and artificial intelligence advertising.

Talking of marketing, things seem fairly reserved as far as bandwagon merchandise goes – aside from the typical spread of T-shirts and uninspiring phone covers. There is, however, an interesting piece of branding from Johnnie Walker with the release of their Blade Runner inspired whisky that matches the bottle design of the original film. But, before we get all high and mighty about cashing in on fandom, let’s not be too swift to judge the marketers. The 1982 movie had its own layers of supporting merchandise, most notably with Ertl’s die-cast vehicle miniatures.

There are a couple of other interesting stories emerging alongside some encouraging noises from early reviewers. First up, is that ShinichirĂ´ Watanabe, director of the most excellent Cowboy Beebop, was approached to produce a short anime prequel to the latest film. “Blade Runner Blackout” is exclusively available on Crunchyroll and compliments the earlier shorts “Nowhere to Run” and “2036: Nexus Dawn”. Meanwhile, rapper El-P has released a snippet of his “rejected score” which he pulled together for one of the film’s trailers. Sci-Fi stalwart, Hans Zimmer, eventually got the gig for the official sound track, but El-P’s interpretation still packs a punch and seems to draw upon Geinoh Yamashirogumi’s wonderful score for Akira.

Are the stars aligning then? The topics originally raised in 1982 haven’t gone away and are even more pertinent now after a direct thread of combined influence. Just look at the Battlestar Galactica reboot, Channel 4’s Robots, the latest iteration of Westworld and a host of other titles that continue to wrestle with the growing reality of robots becoming a part of everyday existence. As ever, they remain the perfect vehicle for our hopes and fears for the future, as well as being a precision polished mirror in which our own humanity is reflected.

With all this in mind, October the 6th can’t come soon enough!

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This entry was posted on Friday, September 29th, 2017 at 20:40 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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One Comment(+Add)

1   Drozbot    
October 3rd, 2017 at 13:58

Great addition on the score of the original and upcoming films from Nerdwriter1 here: https://www.youtube.com/watch?v=4T_sSSka9pA

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